TrueCoach is a workout programming and client management platform specifically designed for strength and conditioning coaches. The software prioritizes program design, delivery, and performance tracking while deliberately omitting business management features found in broader coaching platforms.
What TrueCoach Does
TrueCoach enables strength coaches to create detailed training programs, deliver them to clients through mobile applications, and monitor performance data. The platform focuses exclusively on the coaching workflow—building workouts, tracking loads and volumes, reviewing client feedback, and adjusting programming based on results.
Coaches work in a web-based dashboard optimized for fast program creation using keyboard shortcuts and quick-copy functions. Clients access their training through iOS and Android apps that display exercises, log performance, and enable video upload for form review. The system maintains simplicity by excluding features like payment processing, nutrition tracking, and marketing automation.
Key Features
- Fast workout builder with keyboard shortcuts
- Exercise library with video demonstrations
- Custom exercise upload capability
- Program templates and cloning
- Periodization planning tools
- Client mobile apps for iOS and Android
- Performance tracking and load progression
- Video upload for form review
- In-workout messaging and notes
- Progress charts and analytics
- Coach dashboard for client management
- Workout compliance monitoring
- Set and rep scheme variations
- Tempo and intensity prescriptions
- Training block organization
How It Works
Coaches log into the web dashboard to build training programs organized by weeks, days, and sessions. The workout builder displays exercises in a spreadsheet-like interface where sets, reps, weight, and tempo can be quickly adjusted. Programs are saved as templates for reuse across multiple clients with similar training goals.
Clients receive workout assignments through push notifications on their mobile devices. During training sessions, the app displays each exercise with demonstration videos, coaching cues, and fields to log actual performance. Clients record weights lifted, reps completed, and subjective difficulty ratings. They can also upload videos of working sets for coach review.
The messaging system threads all communication by client, keeping workout questions, form feedback, and program discussions in context. Coaches review completed workouts, respond to client notes, and adjust upcoming training based on performance data and feedback.
Pricing Structure
TrueCoach charges $29 per month for coaches with up to 10 active clients. The pricing scales to $99 monthly for unlimited client capacity. Unlike tiered platforms, all features are available at every price point—the cost difference reflects only client capacity, not feature access.
A 14-day free trial provides full platform access for evaluation, though coaches benefit from onboarding actual clients to experience the complete workflow rather than testing with dummy accounts.
Who Uses TrueCoach
Strength and conditioning coaches, powerlifting coaches, Olympic weightlifting coaches, and personal trainers specializing in strength development represent the primary user base. The platform attracts coaches who view detailed programming as their core service and prefer software that enhances that specific capability without attempting comprehensive business management.
Remote strength coaches who have already established client acquisition, billing, and communication systems benefit most. TrueCoach optimizes the actual coaching work—program design, delivery, and adjustment—while assuming coaches handle business operations through other tools.
Platform Availability
TrueCoach provides native mobile applications for iOS and Android devices. The coach dashboard operates through web browsers on desktop and laptop computers. There are no dedicated wearable device apps, as the platform focuses on workout-specific data rather than general activity tracking.
Technical Requirements
Clients need iOS 12.0 or newer for iPhone and iPad devices, or Android 6.0 and above for Android phones and tablets. Coaches access the web dashboard through modern browsers. Internet connectivity is required for program downloads and data syncing, though clients can log workouts offline with automatic synchronization when connection is restored.
Integration Ecosystem
TrueCoach integrates with Zapier, enabling connections to email platforms, CRM systems, and scheduling software. The integration philosophy emphasizes reducing administrative burden rather than expanding feature scope. There are no native integrations with payment processors, nutrition apps, or wearable fitness trackers.
Support and Resources
Email support is provided to all subscribers, with response times typically within 24 hours during business days. The help center includes video tutorials covering platform setup, workout building, and client management. Documentation focuses on workflow efficiency, teaching coaches to maximize the keyboard shortcuts and quick-copy features that accelerate program creation.
Getting Started
New coaches sign up through the TrueCoach website and complete basic account setup including business name and contact information. The onboarding process includes tutorial videos explaining the workout builder, client invitation system, and mobile app functionality. Coaches can import existing programs from spreadsheets or build new templates using the platform’s interface. The 14-day trial period allows testing with real clients before subscription billing begins.