10 best gym website examples
Published
December 12, 2024
16
min read
A gym's website is its digital front door, and a great design can make or break first impressions. The best gym websites share these key features: easy navigation, mobile-friendly layouts, interactive tools (like booking systems), and high-quality visuals. They also blend in-person and virtual fitness options to meet modern demands.
Here are 10 standout gym websites that excel in design, functionality, and user experience:
| Gym Name | Key Features | Membership Tools | Unique Elements |
|---|---|---|---|
| Peloton | Equipment sales + digital classes | Tailored class recommendations | 95% retention rate |
| Gold's Gym | Location finder, member portal | Digital tools like Fitbit sync | 65% boost in conversion rates |
| Planet Fitness | Quick join, virtual tours | Geolocation-enabled search | Crowd Meter app feature |
| Equinox | Premium design, EQX+ app | Spa amenities, saltwater pools | Precision Ride™ cycling experience |
| Orangetheory Fitness | Real-time booking, heart rate tracking | Hyper-local marketing | "Afterburn" effect workouts |
| Crunch Fitness | Crunch-O-Meter, Crunch+ classes | Gym capacity tracking | On-demand fitness for $1.99/month |
| Barry's Bootcamp | Smart spot selection, themed launches | Waitlist management | "Red Room" high-energy design |
| F45 Training | Workout categorization, LionHeart tech | Nutrition plans via app | 8-week challenge success stories |
| SoulCycle | Group booking, SoulBeat recaps | Studio finder | Flexible cancellation policies |
These websites effectively blend functionality with user experience, making it easier for gyms to attract and retain members.
2V Modules creates tailored digital solutions for gyms, combining interactive workout tools, video libraries, and booking systems for web and mobile platforms. Their approach has powered projects like their partnership with:
"I did fitness, crossfit, hockey, soccer, skiing, wakeboarding and inline skating, played lawn tennins for a few years and completed triathlons. I know exactly what we’re doing when it comes to fitness & sports digital products" - Valerian Valkin, Founder & CEO, 2V Modules
In 2023, they helped Fit For Golf turn a basic white-label app into a robust platform packed with features, such as:
| Feature | Purpose |
|---|---|
| Workout Builder | Design personalized exercise plans |
| Video Library | Offers members access to workout tutorials anytime |
| Apple Watch Integration | Tracks activities in real-time |
| Google Calendar Sync | Simplifies class scheduling for users |
Michael Carroll, Owner of Fit For Golf LLC, shared: "2V Modules did a great job across the board... The team worked really hard to deliver a high-quality product and experience."
Peloton's website seamlessly combines the sale of high-end fitness equipment with digital content subscriptions. The platform's design focuses on showcasing its equipment and offering access to live and on-demand classes.
Shifting its focus from hardware to a software-centric approach, Peloton reported $4.02 billion in revenue for fiscal 2023, boasting an impressive 95% retention rate. Potential customers can explore thousands of classes across various workout categories before committing to a purchase.
| Feature | Description | Price |
|---|---|---|
| Connected Equipment | Bikes and Treadmills | Starting at $1,445 |
| All-Access Membership | Required for equipment owners | $44/month |
| Digital App | Standalone subscription access | $12.99/month |
This integration of products and services reflects Peloton's dedication to enhancing the user experience.
"We aim to make product exploration so effortless that discovery happens naturally" - Jennifer Cotter, Chief Content Officer
"Peloton delivers a fully engaging experience while offering a social connection, allowing users to become a part of a community while working out." - Samantha Paez, UX Designer
In February 2025, Peloton expanded its reach by partnering with Target Plus and Nordstrom.com to sell apparel. The website acts as the core of its ecosystem, offering:
Gold's Gym's website is a perfect example of how a legacy brand can evolve digitally while holding onto its iconic identity. In 2023, the company teamed up with Credera to revamp its website and tackle user experience issues.
The results? The numbers speak for themselves:
These improvements underline the impact of focusing on user-friendly design.
The site’s sleek, modern look incorporates high-quality images of members in action. With over 3 million members across 700 locations worldwide, the website acts as a central hub for both current and potential members.
| Feature | Functionality | User Benefit |
|---|---|---|
| Location Finder | Search by country, state, city | Quick access to nearby gyms |
| Membership Portal | Manage accounts and billing | Simplified payment processes |
| Mobile Integration | Book classes via the app | Easy and flexible scheduling |
| Digital Tools | Sync with devices like Fitbit | Better workout tracking |
The site’s intuitive navigation and clear calls-to-action make signing up for memberships and booking classes a breeze. The Gold's Gym App adds even more convenience with features like touchless check-ins and mobile scheduling.
"Gold's Gym now offers a much more functional and user-friendly digital experience." - Credera
Beyond the website, Gold's Gym also revamped its social media strategy in 2023. The results included:
Planet Fitness’s website reflects their "Judgement Free Zone®" philosophy with a design that prioritizes ease of use and accessibility. With over 2,700 locations worldwide, their site makes it simple to find and join a gym.
In 2018, UX Designer Jenn Kappel spearheaded a redesign aimed at creating a seamless joining experience. Here's a quick breakdown of key features:
| Feature | User Benefit | Implementation |
|---|---|---|
| Quick Join Process | Sign up in under 5 minutes | Simplified form with progress bar |
| Location Finder | Instantly find the nearest gym | Geolocation-enabled search |
| Virtual Club Tours | Preview facilities before joining | Interactive 360° viewing |
| Mobile Optimization | Easy access on any device | Responsive design for mobile traffic |
Memberships range from the Classic Membership at $15/month to the PF Black Card® Membership at $24.99/month.
Each club’s page is tailored to reflect local information, such as hours and class schedules. This feature was further improved in March 2023, adding even more detailed club-specific content.
"We wanted to reproduce the physical club experience online and highlight value adds like amenities and community. We needed to make joining online frictionless." - Kate King, Digital Marketing Manager, Planet Fitness
The PF App’s Crowd Meter is another standout tool, helping members pick the best times to work out. This blend of digital tools and physical amenities shows how Planet Fitness is committed to improving the member experience both online and in person.
The 2018 redesign moved away from a generic approach, instead creating a digital experience that mirrors the welcoming vibe of their gyms. This strategy has proven effective in attracting members and aligns their online presence with their in-gym atmosphere.
Equinox's website sets the bar for luxury fitness branding with its sleek design and high-end digital experience. Its minimalist layout, strategic use of white space, and striking visuals distinguish it from standard gym websites.
| Design Element | Purpose | Impact |
|---|---|---|
| Professional Photography | Highlights upscale facilities | 80% longer time spent on pages |
| Interactive Class Schedule | Simplifies booking process | Boosts user engagement |
| Virtual Club Tours | Showcases premium amenities | Drives more membership inquiries |
| EQX+ App Integration | Delivers personalized content | Over 1,000 hours of fitness content |
Equinox's bold "We Don't Speak January" campaign, which turned away new memberships during the busiest time of the year, led to a 52% spike in website traffic and a 30% jump in sales.
"Equinox's website design is sleek, polished, and exudes luxury. The site's homepage features beautiful, high-quality imagery of the gym's facilities, creating an atmosphere of sophistication and exclusivity." - My Personal Trainer Website
In March 2023, Equinox introduced Precision Ride™, a performance-focused cycling experience that connects seamlessly with their online class booking system. This feature underscores their focus on merging technology with top-tier fitness services. Beyond these new additions, the site excels in offering practical tools for members.
Members can easily access a range of premium services, including:
By syncing with the Equinox+ app, the website allows users to manage everything from class reservations to tailored fitness content, all while reinforcing their tagline: "It's Not Fitness, It's Life".
This perfect mix of style, usability, and premium features cements Equinox's reputation as a leader in high-end fitness experiences.
Orangetheory Fitness's website showcases its workout philosophy through smart, user-focused design. After a digital overhaul by Outliant, the site saw a 25% boost in signups and 80% better site performance.
Here’s a breakdown of the features that contribute to these results:
| Website Feature | Function | Impact |
|---|---|---|
| Real-Time Class Booking | Simplifies reservations | Higher attendance rates |
| Heart Rate Zone Tracker | Tracks workout performance | Keeps members engaged |
| Location Finder | Helps users find nearby studios | Boosts local signups |
| Member Portal | Manages accounts seamlessly | Improves overall user experience |
The class booking system uses OTbeat technology, allowing members to monitor their performance across five heart rate zones. The goal? Spend 12 minutes in the "orange" and "red" zones to activate the afterburn effect.
Membership options are clearly outlined with upfront pricing:
| Membership Tier | Classes/Month | Price |
|---|---|---|
| Basic | 4 | $59 |
| Elite | 8 | $99 |
| Premier | Unlimited | $159 |
"Orangetheory is an all-in-one, dynamic blend of strength and cardio training that supercharges your metabolism to burn more calories and build lean muscle." - Orangetheory Fitness
A key driver of the website’s success is its hyper-local marketing strategy, which tailors content to specific neighborhoods. Combined with performance tracking, the platform highlights results like burning 500–1,000 calories in just 60 minutes.
In February 2022, the site began prominently featuring member success stories, such as one participant who lost over 20 pounds with regular workouts.
The mobile app adds even more value by letting members:
Orangetheory’s focus on tech-driven fitness and a user-friendly online experience makes its website a powerful tool for attracting and retaining members, setting a high bar for digital fitness platforms.
Crunch Fitness showcases how a gym can use digital tools to complement its in-person services. Their website integrates features that blend physical and digital fitness experiences. In February 2023, they launched Crunch+, a platform offering live and on-demand workouts designed to keep members engaged.
Here’s what the member portal brings to the table:
| Feature | What It Does | Why It Matters |
|---|---|---|
| Crunch-O-Meter | Tracks gym capacity in real time | Lets members plan workouts during quieter times |
| Class Scheduling | Online booking system | Shows live class availability |
| Crunch+ Integration | Access to on-demand workouts | Included for PEAK & SUMMIT members |
| Mobile Responsiveness | Works across all devices | Ensures a smooth experience anywhere |
Crunch+ includes classes like HIIT, yoga, Pilates, and meditation. For PEAK & SUMMIT members, it's free, while BASE members can access it for $1.99/month after a 30-day free trial.
"Crunch+ puts fitness in your hands when you want it – anywhere, anytime, and on any device." – Crunch Fitness
The website reflects the gym's "No Judgments" philosophy, catering to a diverse community of over 2 million members across 400+ locations. Memberships range from $9.99 to $130 per month, depending on location and amenities. Worldwide CEO Jim Rowley highlights this commitment:
"Crunch Fitness is committed to creating a welcoming environment for all members, which is reflected in our website's design and functionality."
The Crunch Fitness mobile app takes it a step further with features like real-time class updates, instant booking, gym capacity tracking, workout logging, and schedule management. These tools bring convenience and flexibility, making it easier for members to stay on top of their fitness goals.
Barry's Bootcamp's website does a great job of capturing the vibe of their well-known "Red Room" studios with a bold, high-energy design. Their focus on community is evident, especially with themed workout launches in March 2023 that led to a 25% increase in class attendance.
The site’s booking system caters to user convenience with several standout features:
| Feature | Functionality | User Benefit |
|---|---|---|
| Smart Spot Selection | Automatically books tread and floor spots | Makes registration easier |
| 7-Day Advance Booking | Opens reservations a week in advance | Helps plan workouts ahead of time |
| Waitlist Management | Auto-enrolls users when spots open | Improves access to sold-out classes |
| Daily Focus Schedule | Lists muscle group focus for each day | Assists in tailoring training plans |
These features deliver a well-rounded booking experience, blending sleek design with practical tools.
While the website channels the "Red Room" energy, the booking process can feel a bit lengthy, requiring users to select their region, city, studio, and time. Thankfully, clear instructions help smooth out this process.
The site also emphasizes the structure of their workouts - a 50/50 mix of cardio intervals and strength training - so newcomers know exactly what to expect. Class packages offer options to fit different schedules, though memberships are not transferable.
"You only need to book your starting spot, either tread or floor. This automatically reserves you the corresponding spot on the tread or floor." - Barry's Bootcamp
Barry's also fosters community involvement with features like newsletter signups for special events and themed classes. Their motto sums up the brand's spirit perfectly:
"Hustle and heart set us apart." - Barry's Bootcamp
To get the most out of the booking system, users should:
While the design reflects Barry's strong community focus, there’s room for improvement in streamlining the booking process.
F45 Training's website does a great job of explaining its workout system through a user-friendly and engaging interface. It combines clear functionality with interactive elements to help users easily understand their workout options.
One of the highlights is its workout categorization system. F45 Training breaks down its sessions into four main types, making it simple to see what each one offers:
| Workout Type | Focus | Calories Burned | Duration |
|---|---|---|---|
| Cardio | High-intensity intervals | 600–750 calories | 45 minutes |
| Resistance | Strength training | 400–500 calories | 45 minutes |
| Hybrid | Combined cardio & strength | 500–650 calories | 45 minutes |
| Recovery | Mobility & flexibility | 300–400 calories | 45 minutes |
This system provides clarity and sets the foundation for exploring F45's tech-driven features. Their platform incorporates tools like F45TV monitors, LionHeart heart rate tracking, and access to a massive library of over 5,000 exercises.
"F45 offers innovative, high-intensity functional group workouts that are fast, fun and results-driven." - F45 Training
The effectiveness of their approach is evident in the results of their March 2023 challenge, where participants reported losing an average of 5–10 pounds over an 8-week program.
"The trainers are exceptional, pushing me to new heights while maintaining a fun and supportive atmosphere." - Maxime G., F45 Member
F45's seamless blend of technology and community shines through its digital tools. The F45 Training app makes it easy to book classes, track progress, and access nutrition plans, creating a complete fitness experience. In-studio technology, like heart rate monitors, further enhances the workouts.
The website's design supports this approach with intuitive navigation and a clean layout, ensuring users can find what they need without hassle. It’s a great example of how to balance functionality with a strong brand presence.
SoulCycle's website combines a sleek design with practical tools like an easy-to-use class booking system and a studio locator. These features reflect the high-energy vibe of its studios while making the digital experience smooth and user-friendly. Here's a closer look at what makes its booking system so convenient.
| Feature | Description | Benefit |
|---|---|---|
| Soul Early | Book classes up to 2 weeks ahead | Reserve spots in popular classes for an extra $15 fee |
| SuperSoul | Book up to 6 weeks in advance | Get priority access to top instructors |
| Group Booking | Reserve up to 5 bikes per class | Perfect for organizing group workouts |
| Flexible Cancellation | Cancel by 5 PM the day before | Plan without worry of losing your spot |
The studio finder tool is another standout feature. It’s designed to help users quickly locate nearby studios with ease. For example, in cities like New York, users can find all the details for locations like the 19th Street studio (8 West 19th Street), including contact info and class schedules, right at their fingertips.
"Finding a SoulCycle studio near you has never been easier with our dedicated studio finder tool."
In early 2020, SoulCycle revamped its ecommerce platform, focusing on mobile optimization and improving the overall user experience - an especially timely move during the pandemic.
"SoulCycle's future-forward ecommerce platform is built to withstand exponential growth and sudden market divergence to continuously meet and exceed the ever-evolving expectations of online consumers."
To take the experience even further, SoulCycle offers "SoulBeat", a post-ride recap that combines music data with performance stats. This feature gives riders a detailed workout summary, making it easier to track progress over time. Backed by Salesforce Page Designer, the website delivers consistent performance across all devices, setting a high standard in the fitness world.
If you're looking to make your gym's online presence stand out, these website features can help you create a stronger connection with potential and existing members.
A website that adjusts perfectly to any screen size is a must. Whether someone is using a smartphone, tablet, or desktop, your site should look great and function smoothly.
Adding booking and management systems to your website can simplify operations and improve the user experience. Here's how they help:
| Feature | Function | Benefit |
|---|---|---|
| Class Scheduling | Real-time booking and availability | Keeps things organized and simple |
| Member Management | Payments, progress tracking, account control | Encourages loyalty and boosts revenue |
| Attendance Tracking | Automated check-ins and capacity control | Helps optimize class schedules |
"The right software not only streamlines operations but also enriches the user experience on the website by providing features like online booking and real-time updates on class availability." - Aneta Niepytalska, Fitness Business Expert
Great visuals can grab attention and build trust. Include elements like:
Kenko's updates in March 2023 show how powerful engagement tools can be. They saw:
This proves that member-focused tools can set your gym apart and improve customer satisfaction.
Planning your budget is just as important as designing the website. Here's a quick breakdown:
| Component | Cost | Purpose |
|---|---|---|
| Basic Website Design | $500 - $2,500 | Covers the basics |
| Advanced Features | $3,000 - $10,000 | Adds booking systems and more |
| Custom Solutions | $10,000+ | For specialized, tailored features |
SEO helps your gym stand out in searches. Focus on:
This not only brings in more visitors but also helps bridge the gap between online and in-person experiences.
As hybrid fitness models grow in popularity, your website should support both in-person and online classes. Hybrid booking systems are a great way to meet the needs of both types of members effectively.