Choosing the right platform for your fitness business can save time, boost efficiency, and grow revenue. Here’s a quick comparison of Mindbody, Pushpress, and Classpass to help you decide:
- Mindbody: Best for large fitness chains and wellness studios. Offers all-in-one business management tools like scheduling, CRM, marketing, and analytics. Plans start at $129/month.
- Pushpress: Tailored for gyms, especially CrossFit. Focuses on membership management, class scheduling, and workout tracking. Affordable for single-location gyms.
- Classpass: Ideal for boutique studios. Works as a booking marketplace to help fill empty class spots and attract new clients with flexible memberships.
Quick Comparison
| Platform | Best For | Key Features | Pricing |
|---|---|---|---|
| Mindbody | Large fitness chains, wellness studios | Scheduling, CRM, marketing, analytics | $129–$699/month |
| Pushpress | CrossFit gyms, single-location gyms | Membership management, workout tracking | Affordable plans |
| Classpass | Boutique studios | Booking marketplace, new client exposure | Revenue-sharing model |
Choose based on your business size, needs, and budget. Mindbody is comprehensive but pricier, Pushpress is gym-focused, and Classpass helps attract new clients.
CLASSPASS REVIEW | is classpass killing studios?
What Each Platform Does
Here’s a breakdown of what each platform specializes in.
Mindbody: Business Management Software
Mindbody has been around for over 20 years, serving more than 40,000 studios. It combines tools for scheduling, payment processing, customer relationship management (CRM), marketing automation, analytics, and AI. For example, Weldon Barber uses Mindbody to manage 10 locations seamlessly across both brand and studio levels. Users have reported impressive results, including a 36% increase in revenue and 26% more bookings within just six months. The platform also offers 90+ integrations and 24/7 support through live agents and AI.
Pushpress: Gym Management Tools
Pushpress is designed specifically for gym owners, streamlining tasks like membership management, class scheduling, billing, and reporting. Its features aim to simplify daily operations for fitness businesses.
Classpass: Customer Booking Platform
Classpass operates as a marketplace for consumers, offering flexible memberships that grant access to multiple studios. It’s particularly useful for filling unused class spots and bringing in new clients.
Each platform plays a unique role in the fitness industry. Mindbody handles comprehensive business management, Pushpress focuses on gyms, and Classpass helps studios attract new customers with flexible booking options. Up next, we’ll dive into a side-by-side comparison of their standout features.
Key Features Compared
Mindbody offers an all-in-one dashboard that handles scheduling, marketing, payments, CRM, reporting, and mobile access. With over 1,500 five-star reviews, it serves 2.8 million active users.
Lori C. highlights the platform’s user-friendly scheduling and detailed analytics:
"I love Mindbody for the ease of scheduling clients… the analytics are fantastic!"
Now, let’s take a closer look at Pushpress and its gym-focused features.
Cost Structure
Mindbody offers plans priced between $129 and $699 per month, along with a 2.75% credit card fee for transactions.
Mindbody Plans and Fees
| Plan | Monthly Price | Features |
|---|---|---|
| Essential | $129 | Scheduling, POS system, basic reporting tools |
| Accelerate | $279 | Advanced reports, email templates, smart contact lists, mobile booking |
| Ultimate | $499 | 2-way SMS messaging, automated text and email marketing, customer review prompts, referrals |
| Ultimate Plus | $699 | Custom-branded mobile app, real-time dashboards |
Up next, we’ll explore Pushpress’s pricing and payment structure.
Who Should Use Each Platform
Find the best platform for your business needs:
Ideal Users
| Business Type | Best Platform | Key Features |
|---|---|---|
| Large fitness chains | Mindbody | Scalable tools, multi-location management, and a complete POS system |
| CrossFit gyms | Pushpress | Workout tracking, community-building tools, and tailored gym management |
| Wellness studios & spas | Mindbody | Scheduling, client management, and built-in marketing tools |
| Boutique fitness studios | Classpass | Access to clients seeking variety and increased visibility for class bookings |
Mindbody is a strong option for large businesses and wellness-focused studios that need advanced management tools and marketing features. Pushpress caters specifically to CrossFit gyms with tools designed for tracking workouts and fostering community. For boutique studios, Classpass provides exposure to a wider audience and helps fill class spots through its booking marketplace.
In the next section, we’ll provide final recommendations based on these insights.
Final Recommendations
Here’s how you can use these insights to choose the best platform for your business:
Mindbody Recommendation
Mindbody works best for large fitness chains and businesses with multiple locations. Plans begin at $129 per month, with payment processing fees of 2.75%.
- Handles multi-location management with advanced tools
- Offers a scalable reporting dashboard
- Includes built-in marketing automation features
- Provides a detailed mobile app and client portal
- May become costly for smaller studios due to complexity and add-ons
- Requires a longer training period for staff to become proficient
Mindbody is ideal if you’re managing several locations and have the budget and team to handle the setup and training process.
Pushpress Recommendation
Pushpress is a great fit for CrossFit and functional fitness gyms:
- Includes tools specifically designed for tracking CrossFit workouts
- Offers community-focused features to boost member engagement
- Affordable for single-location gyms
Classpass Recommendation
Classpass is designed for boutique studios looking to grow:
- Provides a flexible booking marketplace to attract new clients
- Helps fill empty class spots without needing a marketing budget
- Uses a revenue-sharing model with predictable costs
Choose the platform that aligns with your business size, services, and budget for the best results.
