Top 10 integrations for a gym website
Published
December 12, 2024
16
min read
A gym website can do more than showcase your services - it can simplify operations, improve member experiences, and boost your business. The right integrations can help you manage memberships, automate payments, schedule classes, and even engage members with personalized tools. Here are the top 10 integrations to consider:
| Integration | Key Features | Starting Cost |
|---|---|---|
| 2V Modules | Member management, payments, apps | $30/month |
| Mindbody | Scheduling, booking, marketing automation | $99/month/location |
| ClassPass | Unused spot management, global exposure | Free to list |
| Stripe | Payment processing, real-time analytics | $0.20/transaction |
| MyFitnessPal | Nutrition tracking, trainer access | $19.99/month |
| Apple Watch | Real-time workout syncing | Included with Watch |
| HubSpot CRM | Member tracking, automation, analytics | Free tier available |
| Mailchimp | Email campaigns, audience segmentation | Free tier available |
| Instagram Feed | Social proof, real-time updates | Free tools available |
| Google Analytics | User behavior tracking, performance insights | Free |
These tools can save time, improve member satisfaction, and help your gym grow. Choose the ones that best fit your goals and start integrating them today.
2V Modules provides gym management tools designed to make operations smoother, tailor training for members, and improve engagement through customized mobile and web apps.
Here's a quick look at its main features:
| Feature | What It Offers |
|---|---|
| Member Management | Tailored workouts, progress tracking, and program matching |
| Business Tools | Customer portal and payment processing |
| Digital Content | Video library and training suggestions |
| Tech Integration | Apple Watch support, Google Calendar sync, and web payments |
Currently, 2V Modules is used in over 20 countries and by more than 200 clients. It holds an impressive 4.5 out of 5 rating on major review sites.
"Being online helps me run my business when I'm away. When data is entered correctly, the reports are amazing." – Amir Saoud, Riyadi Beirut
The platform offers flexible pricing options and helps gyms operate more efficiently while keeping members happy. It supports gym owners in delivering tailored training programs, tracking progress effectively, and offering an intuitive interface for both staff and members.
Key highlights include:
Adding tools like Mindbody to your gym website can improve how you manage operations and connect with members. Mindbody integrates scheduling and booking features directly into your site, making it easy for users to view class schedules, book appointments, and check staff availability - all in one place.
Businesses using Mindbody have reported a 36% increase in revenue within six months and gain access to a network of over 2.4 million active users. Here's a closer look at some of its standout features:
| Feature Category | Capabilities |
|---|---|
| Booking Tools | Class scheduling, appointment setting, Pick-a-Spot feature |
| Client Experience | Real-time notifications, mobile booking |
| Staff Management | Schedule viewing and updates via app |
| Business Growth | Marketing automation, lead management, branded mobile app |
Mindbody also helps businesses grow by increasing client bookings - up by 26% in just six months. Last year alone, over 93 million classes and appointments were booked using the Mindbody app.
"We wanted to be customer-focused online as well as offline - Mindbody spends the time to make sure the software works for you and your business."
- Mark Garrahy, Co-Founder and General Manager, HighLow Fitness
Plans start at $99/month per location, with scalable options that include unlimited users and marketing tools. Beyond pricing, Mindbody simplifies daily tasks for both staff and members. Staff can update schedules through the Mindbody Business app, while members receive instant notifications about available spots.
"One of the best Mindbody features is scheduling. I love that I get notifications on my phone that clients have booked and requested appointments! It automates service without requiring me to take calls all weekend long."
- Paden Hughes, Co-Chief Executive Officer, Gymnazo
Mindbody also offers an AI-powered chatbot, Messenger[ai], to handle routine questions and provide 24/7 support to both potential and current members. With the option to create a branded mobile app, these tools help your gym maintain a polished, modern image while offering members a smooth and convenient experience.
ClassPass connects gyms with a global network of fitness enthusiasts. With more than 65,000 fitness and wellness businesses in its network, ClassPass has facilitated over 150 million reservations and generated upwards of $1.4 billion for its partners.
Its SmartTools technology helps gyms optimize scheduling and maximize revenue:
| Feature | How It Helps |
|---|---|
| SmartSpot | Automatically lists spots that often go unused |
| SmartRate | Adjusts pricing based on demand and availability |
| Schedule Sync | Integrates with 80+ booking systems to avoid overbooking |
These tools help gyms turn empty spots into revenue.
Here’s what some gym and studio owners have said about their experience:
"We've had success with ClassPass bringing in unique students that help promote our studio...Since using ClassPass, we typically see an increase of 8-13% of our monthly revenue." - Brandon Sutton, Owner, Modo Yoga Seattle
"We really appreciate the type of customers ClassPass sends us and how much ClassPass' exposure helped us to attain more clients. Many of them became loyal customers and returned on average 6-7 times after their first appointment." - Geoffrey Allard, Owner, Yihan Spa
ClassPass simplifies scheduling, pricing, and overall operations. Top-performing studios report a 20% revenue increase by filling previously unused spots, and its spot management system can increase reservations by as much as 50%. Best of all, listing your gym on ClassPass is free, making it a low-risk way to grow your online presence and boost bookings.
Booking and scheduling tools can boost member engagement, but a reliable payment processor is crucial for securing revenue. Stripe offers secure, efficient payment processing tailored for gym websites. As a PCI Level 1 certified provider, Stripe helps gyms handle memberships, process class fees, and manage recurring billing with ease. It integrates seamlessly with gym management tools to automate financial transactions.
Here’s how Stripe simplifies payment operations for gyms:
| Feature | How It Helps Gyms |
|---|---|
| Recurring Billing | Automates membership payments and minimizes failures |
| Multi-Payment Options | Accepts credit cards, digital wallets, and local payment methods |
| Real-Time Analytics | Monitors revenue, memberships, and transaction trends |
| Custom Branding | Lets you design payment interfaces to match your gym's branding |
| Security Measures | Provides AES-256 encryption, secure TLS connections, and role-based access controls |
Stripe incorporates advanced security protocols, including:
With a $0.20 per transaction fee, Stripe is a cost-effective solution for automating payments and reducing administrative burdens. Its customizable payment interfaces can be set up quickly through the Stripe Dashboard, requiring no extensive technical skills.
Stripe not only secures transactions but also simplifies revenue management, supporting various payment models. Integration with platforms like Salesforce and Xero further streamlines financial operations. Additionally, proactive security measures, such as regular scans for compromised API keys, ensure system reliability and safety.
Linking MyFitnessPal with your gym's system combines nutrition tracking with workout management. With a user base of over 200 million across 120 countries, this integration supports members in reaching their fitness targets through detailed nutrition tracking.
Here’s how the integration improves the member experience:
| Feature | Benefit for Gym Members |
|---|---|
| Automated Food Logging | Access a database of 18 million food items, complete with barcode scanning for easy input |
| Macro Tracking | Monitor daily intake of protein, carbohydrates, and fats |
| Progress Analytics | View nutrition and fitness data through visual charts and summaries |
| Nightly Sync | Automatically sync nutrition logs with gym accounts |
| Trainer Access | Trainers can review members' food diaries for personalized advice |
These tools allow gym owners and trainers to offer tailored nutrition insights, enhancing the overall fitness journey for members.
"Studies show people who keep a food diary are more likely to hit their goals. MyFitnessPal simplifies nutrition and calorie tracking, provides the data you want, and helps you make sense of it all".
Getting started is straightforward: enable the integration, guide members to connect their accounts, set up tracking preferences, and access nutrition data through the admin dashboard.
For trainers, this integration provides a detailed look at clients' eating habits, making it easier to offer precise and actionable advice.
"By integrating MyFitnessPal into our ecosystem, we will be taking fitness personalization to the next level - helping members achieve their goals more efficiently while equipping gyms and trainers with tools to provide a more holistic health experience".
Recent data reveals that 88% of users value feedback on their progress. MyFitnessPal’s premium subscription, priced at $19.99 per month or $79.99 annually, adds extra features for those deeply invested in their fitness goals.
"We believe that achieving your goals in the gym truly begins in the kitchen. Collaborating with ABC Fitness allows us to connect nutrition and fitness in a way that can drive real results for their clients".
Apple Watch integration allows members to track their fitness progress and sync data directly with your gym's digital platform. This wearable device connects to compatible cardio machines like treadmills, ellipticals, and indoor bikes, providing accurate workout and health monitoring.
By activating the "Detect Gym Equipment" feature, members can sync workout data from gym machines and track essential metrics, including:
| Workout Type | Tracked Metrics |
|---|---|
| Cardio Equipment | Heart rate, calories burned, distance |
| HIIT Sessions | Intervals, recovery periods |
| Recovery | Respiratory rate, wrist temperature, sleep quality |
For gym owners, integrating Apple Watch offers several benefits:
| Benefit | Impact |
|---|---|
| Improved Member Experience | Real-time tracking and automatic workout logging |
| Equipment Insights | Better understanding of equipment usage patterns |
| Personalized Training | Access to detailed member health and fitness data |
| Higher Member Engagement | Boosted motivation through achievement tracking |
These features connect in-gym workouts with outdoor activities, providing members with a more comprehensive fitness experience. Make sure your equipment displays "Connects to Apple Watch" indicators.
To guide members through setup, share these steps:
In addition to tracking metrics like heart rate zones, movement goals, sleep quality, respiratory rates, and wrist temperature, the Apple Watch integrates with the Vitals app. This allows trainers to provide tailored guidance and adjust routines based on real-time data.
When paired with your gym's website, Apple Watch data creates a seamless tracking system, linking indoor and outdoor workouts. This integration provides members with a complete view of their fitness journey while showcasing your gym's commitment to leveraging technology.
HubSpot CRM brings member data together in one place and automates communication, making it easier for fitness businesses to manage operations while offering personalized experiences to members. This approach has been linked to real improvements in sales performance.
For instance, gyms using CRM systems report a 29% boost in sales. HubSpot's cloud-based platform is packed with features tailored for fitness facilities:
| Feature | What It Does |
|---|---|
| Member Tracking | Keeps tabs on visit frequency, class attendance, and purchase history |
| Communication Tools | Sends automated emails, SMS reminders, and personalized notifications |
| Sales Pipeline | Helps track potential members, manage renewals, and upsell services |
| Analytics Dashboard | Provides real-time insights into member engagement and retention |
| Multi-location Support | Simplifies management for gyms with multiple locations |
The platform's automation tools are especially useful for reducing admin tasks while keeping interactions personal. Here are some examples of how automation can be applied:
| Automation Type | How It Helps |
|---|---|
| Welcome Series | Sends personalized onboarding emails to new members |
| Class Reminders | Sends automated SMS for upcoming sessions |
| Re-engagement | Targets inactive members with specific campaigns |
| Retention Alerts | Flags memberships at risk of cancellation and triggers outreach |
| Special Offers | Delivers promotions for birthdays or membership milestones |
A success story highlights HubSpot's impact: Fit19, a gym chain operating in California and New Jersey, implemented HubSpot in just one month. This allowed them to run highly targeted campaigns, which led to a noticeable increase in memberships.
To get the most out of HubSpot, consider these key setup steps:
One standout feature is how the system improves retention. It identifies members who may be at risk of leaving by analyzing visit patterns and automatically launches re-engagement campaigns to bring them back.
HubSpot offers a flexible pricing model, starting with a free tier. This allows gyms to explore basic features before committing to advanced options. When integrated effectively, HubSpot CRM can enhance your website's tools to improve member engagement and retention.
Mailchimp is a powerful email marketing platform that helps gym owners run targeted campaigns and build strong connections with members. With over 11 million businesses using it, Mailchimp simplifies communication and boosts member engagement.
One of its standout features is audience segmentation, which lets gym owners group members based on specific criteria:
| Member Category | Email Campaign Focus |
|---|---|
| New Members | Welcome emails and onboarding guides |
| Active Members | Class schedules and fitness tips |
| Inactive Members | Re-engagement offers and incentives to return |
| Prospective Members | Promotions and membership benefits |
| VIP Members | Early access and exclusive perks |
This segmentation makes it easier to create precise, automated campaigns. FitBudd's integration with Mailchimp takes this a step further by tagging contacts with labels like "FitBudd Tag" (to identify platform users), "Web/App Lead" (to track where leads come from), "Plan-Specific" (to indicate membership level), and "Activity Status" (to monitor engagement). These tags allow for highly targeted communication.
Here are some automation ideas to get started:
Once your campaigns are set up, it's important to fine-tune them for better results. Mailchimp's A/B testing can help you refine subject lines, layouts, and send times, ensuring your messages resonate with recipients.
Keep an eye on these key metrics to measure success:
| Metric | What It Measures |
|---|---|
| Open Rate | Percentage of recipients who open your emails |
| Click-through Rate | Engagement with links or content in your emails |
| Conversion Rate | Actions taken after interacting with your emails |
| List Growth | How much your membership database is expanding |
| Bounce Rate | Percentage of emails that failed to deliver |
Mailchimp isn't just about email - it supports multichannel campaigns, allowing gym owners to create consistent messaging across various platforms. This integrated approach strengthens your gym's communication and keeps members engaged.
Adding an Instagram feed to your website brings your gym's community to life with dynamic, real-time content. Over 2,000,000 businesses already use Elfsight Apps for this purpose, as it’s a great way to boost engagement and build trust with visitors.
Here’s how integrating an Instagram feed can benefit your gym:
| Feature | Advantage |
|---|---|
| Real-time Updates | Automatically displays fresh content |
| Social Proof | Highlights member achievements and community activities |
| Interactive Content | Keeps visitors engaged and reduces bounce rates |
| Efficiency | Saves time by avoiding duplicate content management |
You can customize your feed to fit seamlessly with your website’s design. Tools like Elfsight Instagram Feed and LightWidget make this easy. LightWidget alone supports over 300,000,000 widget views each month.
To make the most of your Instagram feed, consider these display formats:
| Layout Style | Ideal For |
|---|---|
| Grid Layout | Showcasing class schedules and facility photos |
| Slider Format | Sharing member transformation stories |
| Masonry Style | Mixing event highlights with fitness tips |
| Profile Display | Featuring trainers and staff spotlights |
Using content filters ensures your feed stays focused on business-related posts. Fitness expert Mark M. Jolly shares his experience:
"Exclude by hashtag filter helps me to sort out the photos from my Instagram that are not business-related and only show the right stuff."
Users also praise the seamless integration of Instagram plugins:
"EVERYTHING about this plugin for Instagram is excellent! Doesn't slow my page down at all, the code is excellent, the features are actually more than I expected. And the authors for Instagram gallery widget are fast and, more importantly, informative! I wish all authors supported their products like this."
Since 94% of first impressions are tied to design, it’s essential to align your Instagram feed with your website’s overall style. Done right, this integration can significantly enhance your gym’s online presence and keep members engaged.
Google Analytics helps gym websites track user behavior and engagement, offering insights that can improve digital performance. It provides a clear picture of how visitors interact with your site and highlights areas for improvement.
Here are some key metrics to keep an eye on:
| Key Metric | What It Reveals |
|---|---|
| Engagement Rate | Percentage of sessions lasting more than 10 seconds |
| Session Duration | Average time users spend on your site |
| Conversion Tracking | Actions like sign-ups, class bookings, and memberships |
| Traffic Sources | How visitors arrive at your website |
Big brands trust Google Analytics for good reason. For example, Gymshark reduced user drop-offs by 9%, while 412 Food Rescue cut reporting time in half using insights from the platform.
| Focus Area | How It Helps Gym Websites |
|---|---|
| Mobile Usage | Optimizes mobile experiences, as 67% of mobile users are more likely to buy from mobile-friendly sites |
| Page Load Speed | Ensures pages load within 0–4 seconds to boost conversions |
| Member Journey | Tracks the path from first visit to membership signup |
| Content Performance | Measures engagement with features like class schedules and trainer profiles |
"Google Analytics is a powerful tool for growing your fitness business online. The data it provides can guide you to make the right moves to dominate search engines and ensure your business thrives."
To get the most from Google Analytics, focus on these three areas:
"Google Analytics is a web analytics software that allows you to collect user data, analyze it, and extract actionable insights."
Website integrations can transform gym operations and improve member satisfaction. By implementing integrated solutions, gyms often see clear benefits across critical areas:
| Business Impact | Integration Benefits |
|---|---|
| Revenue Growth | 29% boost in sales with CRM integration |
| Operational Efficiency | Streamlined scheduling, payments, and management |
| Member Experience | Tailored communications and easy booking |
| Marketing Performance | Automated campaigns and targeted engagement |
Focus on integrations that improve revenue, simplify processes, and elevate the member experience.
"As a gym owner, you know staying ahead of the competition requires more than just providing quality workouts and excellent customer service. To be successful in today's fitness industry, you need technology that streamlines operations, enhances member experiences, and drives business growth. You need gym management software that aligns with your specific needs and goals." - Denise Prichard
When choosing integrations, prioritize systems that work as a cohesive unit and offer these key features:
"CRMs for gyms help you send tailored messages and manage everything from one place, making your operations smoother and your members happier." - Jigar Thakker, HubSpot Certified Expert and CBO at INSIDEA